A Commitment to Community

A native of Memphis, Sergeant Craig Littles has devoted almost 30 years to making Memphis better. He has served his community, city and country through his military, police and nonprofit leadership. He is also a dedicated single father of three wonderful children, Yarkeva, Morgan and Branson Littles. 


Police and Military Service

Craig is a military veteran who has served six years in the United States Army in Europe, Operation Desert Storm in Asia, and the Army National Guard in Tennessee. After realizing his desire to return and help his hometown, Craig started his law enforcement career in 1991 in the Jail Division of the Shelby County Sheriff’s Office. In 1994, he became a Memphis Police officer, where he served at the MPD Training Academy, Organized Crime and COACT among other assignments. After being promoted to Sergeant, he served in Investigative Services. He now serves as the Chief Visionary Officer and Executive Director of the Police Activities Leagues of Memphis and Shelby County (Memphis Shelby PAL).

Nonprofit Leadership

In 1996, Craig founded the Memphis Bears Incorporated (MBI) youth sports organization, where he came to be affectionately known as Coach Craig. With continued organization and mobilization over the next 20 years, MBI grew to serve over 250 children annually, winning 18 championships and three national championships — and paving the way for him to found Memphis Shelby PAL.  

Craig launched Memphis Shelby PAL in 2017 to harness the power of positive interactions between kids and cops. The organization puts children ages 5-18 under the constructive influence of law enforcement officers who serve as coaches, referees and mentors. PAL serves children and families in across Shelby County as well as Tipton and Desoto Counties with a dedicated precinct liaison to engage children and families at each of MPD’s 10 precinct locations. It is the first and only organization of its kind in Tennessee.

As the Chief Visionary Officer and Executive Director of Memphis Shelby PAL, Craig has expanded PAL from one to six accessible and affordable programs to help children reach their potential. The organization now serves over 1,000 children — and opened the doors to its new home, the Youth Academy of Dreams in 2018. The new nonprofit provides education, discovery, nutrition, mentoring, intervention, and sports programs to 200 youth ages 5-18.


Craig is a proud graduate of Trezevant High School, and was inducted into the Trezevant High School Hall of Fame in 2012. He also attended Shelby State Community College (Southwest Tennessee Community College) and Christian Brothers University.

Get Involved

We need your help! If you’d like to help us win by donating, volunteering, or hosting an event, please email votecraiglittles@gmail.com.


Your donation makes a difference


Get Involved

Host an event or volunteer.